About Us


Our journey started as two friends sneaking in our mum’s wardrobe putting on their make-up, wearing their expensive leather stilettos and luxurious dresses prancing around. This evolved into a passion for quality clothing and and an eye for fashion. Design and fashion has always been in our lives with a strong European heritage and family trail of seamstresses, we were always destined to be where we are today.

ShopByHeart believes women should:

SHOP with CONFIDENCE- The ShopByHeart woman is  strong, independent, who knows what she wants, when and how to get it. She is cool, sexy and not afraid of being different.

SHOP with EASE- The online experience saves the Heart women the time and hassle of busy department stores. Our online experience is simple and easy to use ... just the way she likes it!

SHOP by HEART- We have carefully selected each brand from our Womens, Childrens, Accessories and a Beauty range and have young emerging international designers who haven’t yet entered the Australian market.  We want the Heart women to be Exclusive!

Most of all, we want you to share our love for fashion and shopping.