Privacy Policy

This privacy policy applies to the management of your personal information (PI) by or on behalf of HOT $ALE PTY LTD trading as SHOPBYHEART (ABN 14 166 267 303) (we, us, our).

We run an online retail business displaying and selling fashion items.

What PI do we collect?

We may collect and hold PI such as your name, date of birth, phone number, email, home or delivery address, gender and your debit/credit card details.

How we collect your PI

We collect your PI when you provide it to us when registering online and when making an order.

Why do we need your PI?

We need your PI to sell and deliver products to you via our website, to process your payments, to better understand your needs and preferences, to create or update our database(s) and to otherwise manage your relationship with us (Main Purposes). If you do not provide us with your PI we may not be able to carry out some or all of the Main Purposes.

How do we use your PI?

We use your PI to help us display, sell and deliver goods to you via our website. When you consent to receiving direct marketing material, we will use your PI to send you such material, unless you withdraw this consent. Otherwise, by submitting your PI to us, you consent to us using it for the Main Purposes or any purpose that could be reasonably expected at the time your PI was collected. This might include helping you to participate in our promotions or sales, understanding how you interact with us, or doing some other thing that we are required or authorised to do by law. We may also use your PI:

a) for any the purpose disclosed to you in an information collection statement at the point where we collect your PI; or
b) for a purpose related to one of the Main Purposes.

Can you remain anonymous or use a pseudonym?

We will, if practicable, allow you to use a pseudonym or to not identify yourself (unless this is impractical or against the law (including the Privacy Act 1988 (Australian Privacy Law)).

In some instances, if you do not provide us with certain PI we may not be able to provide you with the relevant product, service or information. This may have an effect on whether we can sell or deliver products to you or allow you to participate in promotions or sales.

What disclosures will we make?

In general we will only disclose your PI for the Main Purposes. We may also disclose your PI in other ways with your consent or as required by law (including the Australian Privacy Law). We will not sell your PI. We are unlikely to disclose your PI to any person or entity outside Australia but will inform you if and when this is necessary.

Is your PI confidential and secure?

We take all reasonable steps to keep the PI we hold secure and to ensure it is protected against misuse, loss, unauthorised access, modification or inappropriate disclosure. We may hold PI in both hard copy and electronic forms in secure systems accessible only to our authorised personnel.

Contacting us about privacy

You can access your PI subject to certain limitations under the Australian Privacy Law. In most cases, a summary of your PI is available free of charge. We encourage you to contact us to update your PI to ensure it is accurate, current and complete. We will take reasonable steps to process your request.

To protect all PI held by us, we may require you to confirm your identity before access to your PI is granted. If necessary, reasonable costs may be charged to you in accessing your PI, subject always to the Australian Privacy Law.

Please contact us on the details below to access, update or change your PI held by us; or complain about a breach of the Australian Privacy Principles. We will review all queries and complaints received and will respond to each query/complaint upon due consideration (which may require further information from you).

Contact us via:
Email at